Twofold impact of experiential marketing: manufacturer brand and hosting retailer
Levy, Shalom, Gendel Guterman, HannaVolume:
ahead-of-p
Journal:
EuroMed Journal of Business
DOI:
10.1108/EMJB-03-2020-0028
Date:
August, 2020
File:
PDF, 926 KB
2020