[IEEE 2020 15th Iberian Conference on Information Systems and Technologies (CISTI) - Sevilla, Spain (2020.6.24-2020.6.27)] 2020 15th Iberian Conference on Information Systems and Technologies (CISTI) - Business Model Canvas as Diagnostic Tool of the Creation of Cultural Value : Conceptual and Exploratory approuch to the Case of Ferreira’s de Castro Cultural Complex

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