Leave or stay? The role of self‐construal on luxury brand...

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Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection

Liu, Xian, Loken, Barbara, Wang, Liangyan
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Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1860
Date:
August, 2020
File:
PDF, 1006 KB
2020
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