Omni-channel strategy for an online retailer: considering...

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INFOR Information Systems and Operational Research 2020 / 08

Omni-channel strategy for an online retailer: considering experience service and shopping costs

Liu, Jinrong, Xu, Qi, Zhang, Guoqing
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Journal:
INFOR: Information Systems and Operational Research
DOI:
10.1080/03155986.2020.1811613
Date:
August, 2020
File:
PDF, 2.86 MB
2020
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