Brand awe: A key concept for understanding consumer...

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The Journal of Social Psychology 2020 / 09

Brand awe: A key concept for understanding consumer response to luxury and premium brands

Kim, Jooyoung, Bang, Hyejin, Campbell, W. Keith
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Journal:
The Journal of Social Psychology
DOI:
10.1080/00224545.2020.1804313
Date:
September, 2020
File:
PDF, 600 KB
2020
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