Multi-Item Scale Development for Online Consumption Emotion Construct And Psychometric Evaluation for Relationship Marketing
Kautish, Pradeep, Sharma, Rajesh, Khare, ArpitaJournal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2020.1717282
Date:
July, 2020
File:
PDF, 3.06 MB
2020