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Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems
Massi, Marta, Rod, Michel, Corsaro, DanielaVolume:
ahead-of-p
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-01-2020-0029
Date:
September, 2020
File:
PDF, 589 KB
2020