Examining the Moderating Effects of Green Marketing and...

Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Liao, Ying-Kai, Wu, Wann-Yih, Pham, Thi-That
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Volume:
12
Journal:
Sustainability
DOI:
10.3390/su12187461
Date:
September, 2020
File:
PDF, 1.34 MB
2020
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