Should Your Brand Pick a Side? How Market Share Determines...

  • Main
  • 2020 / 09
  • Should Your Brand Pick a Side? How Market Share Determines...

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Hydock, Chris, Paharia, Neeru, Blair, Sean
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Journal of Marketing Research
DOI:
10.1177/0022243720947682
Date:
September, 2020
File:
PDF, 786 KB
2020
Conversion to is in progress
Conversion to is failed