The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking
Belver-Delgado, Tamara, San-MartÃn, Sonia, Hernández-Maestro, Rosa M.Volume:
ahead-of-p
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1108/SJME-09-2019-0076
Date:
August, 2020
File:
PDF, 270 KB
2020