A trust-based peer-to-peer digital brand equity (P2P-DBE)...

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The Journal of Marketing Theory and Practice 2020 / 08

A trust-based peer-to-peer digital brand equity (P2P-DBE) model

Ozbal, Okai, Duman, Teoman, Topaloglu, Omer
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Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2020.1794901
Date:
August, 2020
File:
PDF, 1.44 MB
2020
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