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Annals of Operations Research 2020 / 08

Social media and sensemaking patterns in new product development: demystifying the customer sentiment

Giannakis, Mihalis, Dubey, Rameshwar, Yan, Shishi, Spanaki, Konstantina, Papadopoulos, Thanos
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Journal:
Annals of Operations Research
DOI:
10.1007/s10479-020-03775-6
Date:
August, 2020
File:
PDF, 3.11 MB
2020
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