Consumer proximity and brand loyalty in craft soda...

Agribusiness 2020 / 08

Consumer proximity and brand loyalty in craft soda marketing: A case study of Ale‐8‐One

Zare, Samane, Asgari, Mahdi, Woods, Timothy, Zheng, Yuqing
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Journal:
Agribusiness
DOI:
10.1002/agr.21661
Date:
August, 2020
File:
PDF, 1.21 MB
2020
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