An Expected Win Rate-Based Real Time Bidding Strategy for...

IEEE Access 2020 Vol. 8

An Expected Win Rate-Based Real Time Bidding Strategy for Branding Campaign by the Model-Free Reinforcement Learning Model

Shih, Wen-Yueh, Lu, Yi-Shu, Tsai, Hsiao-Ping, Huang, Jiun-Long
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Volume:
8
Year:
2020
Journal:
IEEE Access
DOI:
10.1109/access.2020.3016824
File:
PDF, 1.85 MB
2020
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