An integrated model for customer equity estimation based on...

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International Journal of Market Research 2020 / 09

An integrated model for customer equity estimation based on brand equity

Qorbani, Zahra, Koosha, Hamidreza, Bagheri, Mohsen
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Journal:
International Journal of Market Research
DOI:
10.1177/1470785320954116
Date:
September, 2020
File:
PDF, 1.26 MB
2020
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