Investigation of the effect of hedonic shopping value on...

Review of International Business and Strategy 2020 / 09 Vol. ahead-of-p; Iss. ahead-of-p

Investigation of the effect of hedonic shopping value on discounted product purchasing

Çavuşoğlu, Sinan, Demirağ, Bülent, Durmaz, Yakup
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Volume:
ahead-of-p
Journal:
Review of International Business and Strategy
DOI:
10.1108/RIBS-04-2020-0034
Date:
September, 2020
File:
PDF, 260 KB
2020
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