The effects of contexts on consumer emotions and acceptance...

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The effects of contexts on consumer emotions and acceptance of a domestic food and an unfamiliar ethnic food: a cross-cultural comparison between Chinese and Korean consumers

Kim, Seon-Ho, Hong, Jae-Hee
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Journal:
Food Science and Biotechnology
DOI:
10.1007/s10068-020-00827-2
Date:
September, 2020
File:
PDF, 1.39 MB
2020
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