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Mobile Location-Based Servicesâ Value-in-Use in Inner Cities: Do a Customerâs Shopping Patterns, Prior User Experience, and Sales Promotions Matter?
Schwipper, Stephanie, Peche, Severine, Schmitz, GertrudJournal:
Schmalenbach Business Review
DOI:
10.1007/s41464-020-00103-0
Date:
September, 2020
File:
PDF, 1.01 MB
2020