Customer engagement, customer equity and repurchase...

Customer engagement, customer equity and repurchase intention in mobile apps

Ho, Mia Hsiao-Wen, Chung, Henry F.L.
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Volume:
121
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.07.046
Date:
December, 2020
File:
PDF, 369 KB
2020
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