The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development
Baños-González, Miguel, Baraybar-Fernández, Antonio, Rajas-Fernández, MarioVolume:
11
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2020.02175
Date:
September, 2020
File:
PDF, 362 KB
2020