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Big data and firm performance: The roles of market-directed capabilities and business strategy
Suoniemi, Samppa, Meyer-Waarden, Lars, Munzel, Andreas, Zablah, Alex Ricardo, Straub, DetmarVolume:
57
Journal:
Information & Management
DOI:
10.1016/j.im.2020.103365
Date:
November, 2020
File:
PDF, 1.03 MB
2020