Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention
Medina-Molina, Cayetano, Rey-Moreno, Manuel, Periáñez-Cristóbal, RafaelVolume:
122
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.08.062
Date:
January, 2021
File:
PDF, 484 KB
2021