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Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions
Karpinska-Krakowiak, MalgorzataVolume:
58
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102273
Date:
January, 2021
File:
PDF, 608 KB
2021