How Entrepreneurs make sense of Lean Startup Approaches:...

Technological Forecasting and Social Change 2020 / 12 Vol. 161

How Entrepreneurs make sense of Lean Startup Approaches: Business Models as cognitive lenses to generate fast and frugal Heuristics

Ghezzi, Antonio
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Volume:
161
Journal:
Technological Forecasting and Social Change
DOI:
10.1016/j.techfore.2020.120324
Date:
December, 2020
File:
PDF, 1.37 MB
2020
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