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Marketing Theory 2020 / 10

Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption

Belk, Russell, Weijo, Henri, Kozinets, Robert V.
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Journal:
Marketing Theory
DOI:
10.1177/1470593120961461
Date:
October, 2020
File:
PDF, 323 KB
2020
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