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Does the interface quality of mobile shopping apps affect purchase intention? An empirical study
Patel, Vipul, Das, Kallol, Chatterjee, Ravi, Shukla, YupalJournal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2020.08.004
Date:
September, 2020
File:
PDF, 712 KB
2020