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The impact of service attributes and category on eWOM helpfulness: An investigation of extremely negative and positive ratings using latent semantic analytics and regression analysis
Filieri, Raffaele, Galati, Francesco, Raguseo, ElisabettaVolume:
114
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2020.106527
Date:
January, 2021
File:
PDF, 1.14 MB
2021