Effects of mobile augmented reality apps on impulse buying...

Heliyon 2020 / 08 Vol. 6; Iss. 8

Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field

Do, Hai-Ninh, Shih, Wurong, Ha, Quang-An
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Volume:
6
Journal:
Heliyon
DOI:
10.1016/j.heliyon.2020.e04667
Date:
August, 2020
File:
PDF, 573 KB
2020
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