The gamification of in-game advertising: Examining the role...

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The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness

Mishra, Sita, Malhotra, Gunjan
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Journal:
International Journal of Information Management
DOI:
10.1016/j.ijinfomgt.2020.102245
Date:
September, 2020
File:
PDF, 1.21 MB
2020
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