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Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko, Harrigan, Paul, Soutar, Geoffrey N., Kumar Roy, Sanjit, Roy, RajatJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.07.050
Date:
August, 2020
File:
PDF, 681 KB
2020