Nation branding as a market-shaping strategy: A study on...

Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam

Nguyen, Arthur, Özçaglar-Toulouse, Nil
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Volume:
122
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.08.029
Date:
January, 2021
File:
PDF, 836 KB
2021
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