Beyond adoption of shared bike: A case study on antecedents and consequences of brand attachment in Taiwan
Chen, Ching-Fu, Chen, Yi-Xuan, Mu, Po-Jen, Yu, Yu-HuanJournal:
Research in Transportation Business & Management
DOI:
10.1016/j.rtbm.2020.100574
Date:
October, 2020
File:
PDF, 1.13 MB
2020