A Western franchise in Shanghai, China: a late entrant’s...

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Journal of Strategic Marketing 2020 / 09

A Western franchise in Shanghai, China: a late entrant’s success

Roberts, Robin E, Frazer, Lorelle, Thaichon, Park
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Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2020.1823457
Date:
September, 2020
File:
PDF, 578 KB
2020
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