The influence of brand experience on brand authenticity and...

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Safeer, Asif Ali, He, Yuanqiong, Abrar, Muhammad
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Volume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-02-2020-0123
Date:
October, 2020
File:
PDF, 194 KB
2020
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