Effect of Brand Familiarity on Sponsor Recall

International Journal of Asian Business and Information Management 2019 / 07 Vol. 10; Iss. 3

Effect of Brand Familiarity on Sponsor Recall

Leng, Ho Keat, Wu, Xinran, Zhong, Deping
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Volume:
10
Journal:
International Journal of Asian Business and Information Management
DOI:
10.4018/IJABIM.2019070103
Date:
July, 2019
File:
PDF, 429 KB
2019
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