Online display advertising for CPG brands: (When) does it...

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International Journal of Research in Marketing 2020 / 8

Online display advertising for CPG brands: (When) does it work?

van Ewijk, Bernadette J., Stubbe, Astrid, Gijsbrechts, Els, Dekimpe, Marnik G.
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Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2020.08.004
Date:
August, 2020
File:
PDF, 737 KB
2020
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