Country image and consumer evaluation of imported products:...

Country image and consumer evaluation of imported products: test of a hierarchical model in four countries

Thøgersen, John, Aschemann-Witzel, Jessica, Pedersen, Susanne
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Volume:
ahead-of-p
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-09-2018-0601
Date:
September, 2020
File:
PDF, 670 KB
2020
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