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The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination
Jin, Byoungho Ellie, Yang, Heesoon, Kim, Naeun LaurenVolume:
ahead-of-p
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/JFMM-10-2019-0232
Date:
September, 2020
File:
PDF, 311 KB
2020