Exploring new ways of visitor tracking using big data...

Exploring new ways of visitor tracking using big data sources: Opportunities and limits of passive mobile data for tourism

Reif, Julian, Schmücker, Dirk
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Volume:
18
Journal:
Journal of Destination Marketing & Management
DOI:
10.1016/j.jdmm.2020.100481
Date:
December, 2020
File:
PDF, 6.09 MB
2020
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