When a luxury brand bursts: Modelling the social media...

When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate

Pantano, Eleonora
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Volume:
123
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.09.049
Date:
February, 2021
File:
PDF, 3.32 MB
2021
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