Mental imagery: A lever for valuing an intangible offer

Recherche et Applications en Marketing (English Edition) 2020 / 09 Vol. 35; Iss. 3

Mental imagery: A lever for valuing an intangible offer

Abaidi, Ibtissame, Agrebi, Sinda, Ben Nasr, Imed, Cottet, Patrice
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Volume:
35
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/2051570720954312
Date:
September, 2020
File:
PDF, 229 KB
2020
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