Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers
Ali, Salman, Li, Guihua, Yang, Ping, Hussain, Kramat, Latif, Yousaf, Wang, Tawei (David)Volume:
15
Journal:
PLOS ONE
DOI:
10.1371/journal.pone.0238743
Date:
September, 2020
File:
PDF, 2.11 MB
2020