Celebrity endorsements: Investigating the interactive...

Journal of Retailing and Consumer Services 2021 / 01 Vol. 58

Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions

El Hedhli, Kamel, Zourrig, Haithem, Becheur, Imene
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Volume:
58
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102260
Date:
January, 2021
File:
PDF, 660 KB
2021
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