![](/img/cover-not-exists.png)
Possession Attachment toward Global Brands: How the âWorld of Barbieâ is Shaping the Mindsets of Millennial Girls
Wagner, Udo, Jacob, Isaac, Khanna, Monica, Rai, Krupa AJournal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2020.1813671
Date:
September, 2020
File:
PDF, 2.43 MB
2020