Possession Attachment toward Global Brands: How the...

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Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls

Wagner, Udo, Jacob, Isaac, Khanna, Monica, Rai, Krupa A
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Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2020.1813671
Date:
September, 2020
File:
PDF, 2.43 MB
2020
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