The impact of eWOM on consumer brand engagement

Marketing Intelligence & Planning 2020 / 10 Vol. ahead-of-p; Iss. ahead-of-p

The impact of eWOM on consumer brand engagement

Srivastava, Mukta, Sivaramakrishnan, Sreeram
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Volume:
ahead-of-p
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-06-2020-0263
Date:
October, 2020
File:
PDF, 222 KB
2020
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