Direct and indirect effects of fear‐of‐missing‐out...

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Direct and indirect effects of fear‐of‐missing‐out appeals on purchase likelihood

Good, Megan C., Hyman, Michael R.
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Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1885
Date:
October, 2020
File:
PDF, 992 KB
2020
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