Influence of different cause-related marketing (CRM)...

Procedia Computer Science 2020 Vol. 176

Influence of different cause-related marketing (CRM) strategies on consumer decision making

Furman, Aleksandra, Maison, Dominika
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Volume:
176
Year:
2020
Journal:
Procedia Computer Science
DOI:
10.1016/j.procs.2020.09.205
File:
PDF, 722 KB
2020
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