Conceptualizing and operationalizing alumni engagement:...

Public Relations Review 2020 / 12 Vol. 46; Iss. 5

Conceptualizing and operationalizing alumni engagement: When conversational voice matters more than openness and assurances of legitimacy

Shen, Hongmei, Sha, Bey-Ling
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Volume:
46
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2020.101974
Date:
December, 2020
File:
PDF, 540 KB
2020
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