When Sharing Isn’t Caring: The Influence of Seeking the...

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Journal of Consumer Research 2020 / 10

When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases

Olson, Nicholas J, Ahluwalia, Rohini, Johar, Gita V, Campbell, Margaret C, Argo, Jennifer J
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Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucaa052
Date:
October, 2020
File:
PDF, 455 KB
2020
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