International Journal of Retail & Distribution Management
2020 / 10 Vol. ahead-of-p; Iss. ahead-of-p
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The influence of showrooming on Millennial generational cohorts online shopping behaviour
Johnson, Olivia, Ramirez, Stefanie AnnVolume:
ahead-of-p
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-03-2020-0085
Date:
October, 2020
File:
PDF, 320 KB
2020